Chown Hardware wanted to make a splash with the announcement of their new showroom located in the SoDo neighborhood of Seattle, WA, and although they already have a showroom in neighboring Bellevue, the clients wanted to show how this 140-year-old company was venturing into new territories to offer their services outside of the Portland metro area. To differentiate the announcement and generate buzz, we leaned into our shared love of Wes Anderson to tell the story, engaging in an extensive study of the cinematography, pacing, typography, music, and color palettes of one of the most profound auteurs in cinema today. Produced at Watson Creative.
Director | Writer | DP | Editor: Jeffrey Tan
Animation: Phoenix Dawn
Client: Chown Hardware